To develop a simple identity that reflects the company’s brand and image by tying in a simple graphic with the company’s name.
The company really didn’t have much of a direction for its branding, as it was a brand new startup when they came to us. Because of the wedding aspect, we decided to utilize a simple graphic that would instantly tell potential customers the industry they’re involved with. As the company’s name can be a mouthful, we opted to utilize the company’s initials in a subtle font on the mark, so as not to distract from the main imagery. The color pink was chosen as the brand’s primary color to give it a feminine touch for brides looking for services through them.
Identity created for New Jersey wedding film and photography company, Your Jersey Shore Wedding. Logo is live on the company’s website and is used in several promotional materials.