Studio 22 Images | Identity Creation

Portfolio | Studio 22 Images

Studio 22 Images | Identity Creation


To develop a modern identity that tied into the business modal of the company, but also included an elegant, feminine touch.


Several designs were originally hand-drawn for consideration, with six individual identities later recreated in Illustrator as vector objects in grayscale.

Because the studio is female owned-and-operated, the client wanted an identity that would be bold enough for use as a watermark on images, but still retained a subtleness and delicate look up-close. The final center graphic of a pinwheel-like flower was decided upon as an homage to a camera’s aperature blades, while still retaining a feminine impression.

A brand style guide (shown above) was created for the client to uphold consistent branding standards in not only its identity, but also its philosophy, typeface and coloring.

  • Summary:

    Identity created for Arizona photography studio, Studio 22 Images, for use on business cards, letterhead, web banners and other advertisement materials and collateral.

  • Client: Studio 22 Images
  • Date: August 2016

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