To develop a modern identity that tied into the business modal of the company, but also included an elegant, feminine touch.
Several designs were originally hand-drawn for consideration, with six individual identities later recreated in Illustrator as vector objects in grayscale.
Because the studio is female owned-and-operated, the client wanted an identity that would be bold enough for use as a watermark on images, but still retained a subtleness and delicate look up-close. The final center graphic of a pinwheel-like flower was decided upon as an homage to a camera’s aperature blades, while still retaining a feminine impression.
A brand style guide (shown above) was created for the client to uphold consistent branding standards in not only its identity, but also its philosophy, typeface and coloring.
Identity created for Arizona photography studio, Studio 22 Images, for use on business cards, letterhead, web banners and other advertisement materials and collateral.